Peter Jones Enterprise Academy




As a Peter Jones Enterprise Academy we equip young people with the practical skills and experience needed to excel in the working world through its tailored courses, developed by star of Dragons’ Den, Peter Jones CBE, in partnership with Pearson (Edexcel), the UK’s largest educational awarding body.

Whether students are aspiring entrepreneurs, ready to make their mark within a growing business, or wanting to continue in education, the Peter Jones Enterprise Academy puts them on the fast track to success, helping them to become the most successful version of themselves, whatever path they choose.

Students aged 16-19 can enrol for the Peter Jones Enterprise Academy at Avonbourne 6th Form, where the business-led courses have a mission to unleash young people’s entrepreneurial talent by giving them the opportunity to ‘learn by doing’. Students on the course are given the unique opportunity to learn first-hand the essential skills needed for the world of work.

Avonbourne 6th Form Peter Jones Enterprise Academy will act as a hub of outstanding enterprise provision, where students receive pioneering support to start businesses and achieve globally recognised qualifications in business, enterprise and entrepreneurship. It is the only college in the region to provide this programme of study.

Peter Jones CBE commented: “I’m absolutely delighted that Avonbourne 6th Form is host to a Peter Jones Enterprise Academy, and is helping young people across Dorset develop the real-world business skills that will help them succeed in life. I believe all young people deserve a bright future and I started the Foundation with a clear goal – to improve young people’s lives. Good enterprise education is an essential element of this and should be part of all schools. We already run a number of successful enterprise programmes and offer high-quality qualifications, helping students fulfil their potential through a range of pioneering educational activities that encourage, educate and empower students, at all times championing enterprise.

“Now we are building on the success of our work to date and expanding our charitable provision by working in partnership with leading education providers through the Peter Jones Enterprise Academy Programme. Avonbourne 6th Form Peter Jones Enterprise Academy will further help us create the next generation of business leaders, entrepreneurs and young people with the skills to succeed in the world of work.”

Kathryn Loughnan, Director of Avonbourne 6th Form said: “We’re extremely excited to be able to offer the young people of Dorset the opportunity to join the Peter Jones Enterprise Academy. This diverse and ‘hands-on’ course which gives young people the experience, skills and knowledge needed to build long, successful careers and is a fantastic addition to our curriculum. I worked in the business sector for twenty years before entering the realms of education. I truly believe that all students would benefit from these courses as they prepare the individual for the highly competitive jobs market with the soft skills required by employers.”

The Peter Jones Foundation exists to improve the socio-economic outcomes for young people by equipping them with enterprise skills that will improve their life chances, whatever path they choose. We do this through encouraging, educating and empowering the young people we serve.

The Peter Jones Foundation was founded in 2005 by successful entrepreneur and star of Dragons’ Den, Peter Jones CBE. We believe that with the right mix of support and opportunity, every young person has the potential to achieve great things and the right to a brighter future.

To achieve this we structure our activities through two charity divisions, the Foundation for Enterprise (FFE) and the Foundation for Children (FFC). The FFE delivers a suite of world-class enterprise education initiatives and the FFC philanthropically supports some of the most disadvantaged young people within the UK and across the world. 


About the Peter Jones Enterprise Academy

The Peter Jones Enterprise Academy (PJEA) is the Peter Jones Foundation’s flagship programme for schools and colleges, where colleges and schools can host and run their own Enterprise Academy and have full access to our resources, competitions and employer links. The Academy also run stand alone qualifications that are available at Level 2 and 3.

All of the pioneering courses have been developed in conjunction with education and industry experts and include a Pearson (Edexcel) BTEC qualification, as well as an exciting set of Flash Challenges. The courses ensure that students not only achieve an accredited qualification, but also the necessary experience and skills that are vital to progress to university, gain employment or to run their own business. Through running one of our programmes, centres have access to our exclusive schemes of work, lesson plans, and PowerPoints for the course they are delivering and associated marketing materials.

Most of the courses include our Tycoon competition and students will have the opportunity to borrow up to £50 to support the delivery of the programme which maps on to their qualification, culminating with the chance of winning £5,000.